book review
the game changer
exellent book, if maybe somewhat american, and somewhat repetative, it gives many interesting examples of how p&g have succeded in reorientating there company towards innovation, how a large company can mobelize to be fast and innovative time and time again. gives lots of ideas and insights into how a company should structure it's self for sustainable innovation (as the only way for sustainable growth)
key points were;
-clear management goals that stretch theorganisation just enough.
-one clear rule of all rules "the customer is boss" this seems top settle all discussion, a good consumer trial will beat all opinions.
-indepth "living in research" for the insights then good old hard core quantative reaserch for validation
-grow your product range, add value (thus margin)grow your market
-create a people culture, people need to be comfortable without hirachy to stick there neck out for ideas, and thats what you need. p&G has special locations to take groups out of context and speed develop concepts, in small 'flat' divierse teams
-raipd consumer testing
-courageous
-process frees up creativity ( was that this book??not sure)
innovation makes money, otherwise its invention
-set asside a clear budget for innovation seperate to daily business funds
-people and cominication are KEY
-look look look look test test test test
