Friday, November 20, 2009

hooydonk throught the monocle

http://monocle.com/sections/design/Web-Articles/Adrian-van-Hooydonk/

nice video interview with BMW ‘s hooydonk, notable extracts; the lasting impact of the crisis is that people with think longer about purchases, this also enhances the need for story telling, and better stories to tell around a product.

The future of form is going to be sharp, sharp is surprisingly effective in the wind tunnel. Functionalities will increase, more for your money, well considered purschases. Luxuary will reamin a theme as the experience of products becomes more important than the simple having of trophy pieces.

Bmw expresses engineering precision with the sharp styling lines.

Importance of authenticity, where does the product come from, who is behind it. This will be increasingly important.



Friday, November 13, 2009

FW: nissan_fuga_hybrid

 

Ouch! Going very much in the direction of the porsche work. Nasty, heavy and bumpy. In particular the nose is going wrong.

lexus goes sports

Hmm whats lexus up to these days?

Interesting mix of Ferrari and Nissan z. with a pinch of corvette for the USA market. Like the looks so far in this elevation. Stylish and luxurious without being heavy handed

 

http://images.businessweek.com/ss/09/10/1021_best_of_tokyo_auto_show/2.htm

 

see more from Tokyo car show, follow link.

 

 

FW: _honda_ev_n

 

Sorry more cars!, but this is s osweet, nice retro colouring and the graphic newson-esk front plate is very nice. Looks fun!