designer Alexandre Moronnoz's Seen on core 77,
a place to collect the things that catch my attention and ideas i may have on design, marketing, branding, life
Friday, December 11, 2009
Friday, November 20, 2009
hooydonk throught the monocle
nice video interview with BMW ‘s hooydonk, notable extracts; the lasting impact of the crisis is that people with think longer about purchases, this also enhances the need for story telling, and better stories to tell around a product.
The future of form is going to be sharp, sharp is surprisingly effective in the wind tunnel. Functionalities will increase, more for your money, well considered purschases. Luxuary will reamin a theme as the experience of products becomes more important than the simple having of trophy pieces.
Bmw expresses engineering precision with the sharp styling lines.
Importance of authenticity, where does the product come from, who is behind it. This will be increasingly important.
Thursday, November 19, 2009
Friday, November 13, 2009
FW: nissan_fuga_hybrid
Ouch! Going very much in the direction of the porsche work. Nasty, heavy and bumpy. In particular the nose is going wrong.
lexus goes sports
Hmm whats lexus up to these days?
Interesting mix of Ferrari and Nissan z. with a pinch of corvette for the USA market. Like the looks so far in this elevation. Stylish and luxurious without being heavy handed
http://images.businessweek.com/ss/09/10/1021_best_of_tokyo_auto_show/2.htm
see more from Tokyo car show, follow link.
FW: _honda_ev_n
Sorry more cars!, but this is s osweet, nice retro colouring and the graphic newson-esk front plate is very nice. Looks fun!
Tuesday, September 29, 2009
Wednesday, September 09, 2009
Emailing: onehand2
The one handed cook aid with loots of help me jigs.
Seen on yankodesign.com
Proving design for the physically challenged can also look very good.
Friday, September 04, 2009
Emailing: bb-hianddry-comp3
Nice but i must wonder does it need to be plastic base ect. The classic wooden fold out dish rack is also nice,
Seen on core77
Thursday, September 03, 2009
FW: cyberpunk funk
seen on core77
just for fun, a turkish designer did these cyberpunk mobile modifications.
pritty funky!
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Monday, August 31, 2009
new BMW concept
Monday, August 24, 2009
Thursday, August 20, 2009
Friday, August 14, 2009
Wednesday, August 12, 2009
shine!
i love the simplification of the bike down to a single loop icon, which works very well with the coasting, be one with your bike idea.
seen on thecoolhunter.com designed by Teague
Thursday, June 25, 2009
Tuesday, February 03, 2009
the game changer
book review
the game changer
exellent book, if maybe somewhat american, and somewhat repetative, it gives many interesting examples of how p&g have succeded in reorientating there company towards innovation, how a large company can mobelize to be fast and innovative time and time again. gives lots of ideas and insights into how a company should structure it's self for sustainable innovation (as the only way for sustainable growth)
key points were;
-clear management goals that stretch theorganisation just enough.
-one clear rule of all rules "the customer is boss" this seems top settle all discussion, a good consumer trial will beat all opinions.
-indepth "living in research" for the insights then good old hard core quantative reaserch for validation
-grow your product range, add value (thus margin)grow your market
-create a people culture, people need to be comfortable without hirachy to stick there neck out for ideas, and thats what you need. p&G has special locations to take groups out of context and speed develop concepts, in small 'flat' divierse teams
-raipd consumer testing
-courageous
-process frees up creativity ( was that this book??not sure)
innovation makes money, otherwise its invention
-set asside a clear budget for innovation seperate to daily business funds
-people and cominication are KEY
-look look look look test test test test