A nice article from idfuel (see links) on how little time is spend in formulating the best answer that will provide real insight and who knows maybe even innovation?
the example of the axe is real nice, the axe evolved into a efficent consiquent product due to a great rise in profesional use (obviously along time ago, since er aint no trees anymore)axes became polished of coated with a finnishing layer(often red) and branded. but a particulary axe maker (see story) decided to question their quest for the cheapest most efficient axe and ended up looking for the real axe feel, since axe users have changed, they are mostly recreational getting back to nature. so the made a almost primitve axe, enhancing the axe expiereince, and it's stamped with the makers initals, FANTASTIC.
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