http://monocle.com/sections/design/Web-Articles/Adrian-van-Hooydonk/nice video interview with BMW ‘s hooydonk, notable extracts; the lasting impact of the crisis is that people with think longer about purchases, this also enhances the need for story telling, and better stories to tell around a product.
The future of form is going to be sharp, sharp is surprisingly effective in the wind tunnel. Functionalities will increase, more for your money, well considered purschases. Luxuary will reamin a theme as the experience of products becomes more important than the simple having of trophy pieces.
Bmw expresses engineering precision with the sharp styling lines.
Importance of authenticity, where does the product come from, who is behind it. This will be increasingly important.
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