steelcase

I like the principles use here, down to earth and non dictorialJ

 

1. Less is more -- A small footprint to fit into the real world of healthcare; only the most essential features, creating low cost high value; zero noise (really) and less effort to roll with the best wheels in the industry

2. Accommodate changing technology -- Pocket easily handles a wide variety of technology -- lap tops, tablets, monitors, CPU's, all-in-ones -- even pen & paper

3. People do things differently... let them -- Moveable magnetic accessories allow for quick user configuration; Flexibility - non-prescribed surfaces and light storage ready to be transformed to the work process of the user