Kia and hyundai both have design centeres in europe aswell as asia. Hyundai showing here a nicely proportioned and dynamic, often a bit too much ‘flaming’ happening, but still expressive interesting and cohesive. The high rear giving powerful haunches and the sweeping roof line down to the dipping nose tiyeng it together with a crouching tiger poise. I think the recess in the hood is to catch the dipping effect but still met the regulations on front end hight? Or is it just to beef up the muscle feel at the front.
All in all something nicely sophisticated about it!
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