Discussing with a fellow designer, he said to me but i would much rather have the apple box in my living room than the gaudy xbox, an interesting dilemma, to fit in to the surroundings beautifully or to express the spirit of the product? In this case the comparison is not very fair, a home computer is so general in function, a friendly but precise box is quite ok as a form langague, the xbox on the other hand has a much more outspoken use and spirit making a good candidate for expressive (non blend) form.
a place to collect the things that catch my attention and ideas i may have on design, marketing, branding, life
Wednesday, June 16, 2010
additional thought on xbox vs apple
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